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RISD Museum App Design:
Improving and extending museum visiting experience by AR technology

Role                             Timeline                                         Team                      Tool 

UIUX Designer                Nov 25, 2021 - Dec 10, 2021               Individual        

Figma, Illustrator, Miro

User Researcher       

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Project Overview

01

PROBLEM

Being part of the RISD community, I found that many resources in the RISD Museum are not fully made available to the community. Additionally, the RISD community lacks resources that bring them together outside of class.

CHALLENGE

- Turn RISD Museum into a participatory museum
- Encourage visitors to engage and contribute to the RISD museum
- Make visitors feel more welcomed in the community built by the museum

SOLUTION

Design an app that provides people a welcomed and engaging experience in the RISD Museum.

02

Design Research

PRIMARY RESEARCH
SECONDARY RESEARCH

Questionnaire Survey 

In-person Interview

On-site Observational Research

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Questions on Google Survey

* What is your frequency of visiting the RISD Museum?

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* Can you understand the artworks easily in the museum?

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* How satisfied are you with the following elements of RISD Museum?

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* How much relevant do you think RISD Museum is for your campus life?

Data visualization of survey results

INTERVIEW WITH PURPOSES

I interviewed four students and three staff from RISD Museums to get insights from different stakeholders.

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Notes used to analyze insights from interviews

INSIGHTS FROM THE INTERVIEW

Students often miss events held by RISD Museum because they could not get the information easily.

Time constraint is the main reason that students don’t go to the museum often.

Students really want to make friends who have the same interests as them in the museum.

The reason why exhibitions are static for students is that museums often make plans 5-6 years ahead.
 

OBSERVATIONAL RESEARCH
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I found that most people at the museum do not talk to people around them, even people who come with them, which makes the atmosphere serious and cold. Also, people look at their phones to search the background information about artwork frequently because they cannot understand the explanations on the labels next to each artwork. 

How might we create a digital experience to increase students' participation and engagement in the RISD Museum?

03

From Insights to Ideation

USER PERSONA
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From analyzing target users' persona, I summarized their pain points and came up with potential solutions to solve these problems.

Static and permanent collection

INSIGHTS

- Open sources and online gallery

Lack of context and personal connection

- Add personal homepage & collection

- Leave a footprint every time visiting

- Weekly & monthly report

- LiKe & comments

Hard to understand the artworks

- Use audio tour 

- Augmented Reality tour

- Add description of artworks

Only have passive visitors

- Change to self-defined tour

- Like-minded people & interest group 

Easy to miss the event information

- Display event information

- Registration system

PROBLEM

IDEATION
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Personalized Gallery Tour

Collections

Interest Groups

Augmented Reality

Assistants

Events

KEY FUNCTIONS
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03

Build & Refine

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INFORMATION ARCHITECTURE
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LOW-FIDELITY PROTOTYPES
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SOLUTION

Assign each treatment a different color to avoid the long and repetitve name. I introduced the visualization of confidence interval and normal distribution to represent the statistics in the old tables.  

FINAL DESIGN
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Personalized AR Tour

  • Save time and energy

  • Design tour based on interests

  • Be aware of the space

  • Passive -> active participants

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  • Easy to navigate

  • Personalized experience

  • Audio guide 

  • More background information provided

Online Art Gallery

  • Be able to search efficiently

  • Keep users up-to-date 

  • Collections organized in clear categories

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Interest Groups 

  • Build a community atmosphere

  • Bring museum into daily life

  • Easy access to find like-minded people

  • Increase engagement in the museum

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Assistants Appointment

  • Easy access to the assistants and other resources

  • Save time to book an appointment

  • Time is flexible 

  • Follow-up and long-term relationship

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